IIMB Management Review Published by: Indian Institute of Management Bangalore Periodicity: Quarterly Editor: Prof. B Mahadevan Address: Bannerghatta Road, Bangalore - 560 076 Telephone: +91 80 2658 2450 Fax: +91 80 2658 4050 Email ID: review@iimb.ernet.in Website: http://www.iimb.ernet.in back